Digital Marketing Specialist Job at Dreamscape Hosptality, Mckinney, TX

eWU0UUcySHhsVDA4bDFzWHFrRDJUcHJKdkE9PQ==
  • Dreamscape Hosptality
  • Mckinney, TX

Job Description

Job Description

Job Description

Description:

Position Summary:

The Digital Marketing Specialist will support the digital marketing team in driving online visibility, executing and maintaining digital marketing initiatives, and measuring the performance of hotel websites and paid media campaigns. This role will assist with website updates, brand compliance, OTA (Online Travel Agency) audits, email marketing efforts, basic SEO tasks, and performance reporting.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
  • Internship or academic experience in digital marketing, e-commerce, or related areas is a plus.
  • Familiarity with website content management systems (CMS) is preferred.
  • Basic understanding of digital marketing concepts such as SEO, paid media, email marketing, and analytics.
  • Strong attention to detail and excellent organizational skills.
  • Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
  • Good written and verbal communication skills.
  • Proficient in Microsoft Office (especially Excel and PowerPoint).
  • Willingness to learn, ask questions, and take initiative.
  • Ability to work independently and as part of a collaborative team.

Job Responsibilities:

  • Assist with routine website updates, including content updates, image changes, and link checks.
  • Conduct regular audits of brand standards across hotel websites and online travel agency (OTA) platforms (e.g., Expedia, Booking.com).
  • Support the digital marketing team in monitoring the accuracy and consistency of online listings and promotional content.
  • Pull and organize basic digital performance data (e.g., website traffic, email campaign stats, OTA analytics) for reporting.
  • Assist in preparing digital marketing performance reports using tools such as Google Analytics, OTA dashboards, or email platforms.
  • Conduct competitive research and benchmarking to evaluate other brands’ digital presence across websites and OTAs.
  • Help track brand compliance, promotional placement, and rate parity across competitor listings.
  • Perform basic on-page SEO tasks such as updating meta titles/descriptions, image alt text, and keyword tags.
  • Assist in identifying broken links or SEO errors using tools like SEMrush or Google Search Console.
  • Participate in team meetings and take notes/action items as needed.
  • Assist in the coordination of marketing calendars, project tracking, and internal communications.
  • Stay informed on current digital marketing trends and platform updates.
  • Other duties assigned by the digital marketing team.

This job description is not intended to be all-inclusive; additional details will be specified by the direct supervisor. The associate may also perform other reasonable business duties assigned by their direct supervisor.

Dreamscape Hospitality reserves the right to change this job description, job responsibilities, duties, and working hours as needs prevail.

Dreamscape Hospitality is an at-will employer. This document does not constitute a contract of employment, and nothing contained in this job description issued by Dreamscape Hospitality is intended to create a contract of employment or guarantee employment. is a guideline and does not constitute a written or implied employment contract.

Requirements:

Job Tags

Contract work, Work at office,

Similar Jobs

Klaviyo Campus

Front-end Software Engineer Intern (Summer 2026) Job at Klaviyo Campus

 ...grow through owned marketing. As a Front-end Software Engineering Intern, youll be part of a fast-paced, collaborative environment where...  ...with free snacks and drinks, take breaks with each other over a game of ping pong, Nintendo, or a round of golf with our simulator,... 

BCD Travel

Senior Travel Consultant Job at BCD Travel

PositionSenior Travel Consultant (Remote) - Full time. Locations: Poland, Spain, Germany, Netherlands, United Kingdom.About the RoleAs a Senior Travel Consultant, you are the face of our company. Youll communicate and respond to requests for a dedicated client, helping... 

Renewal Inc

Corrections Monitor Job at Renewal Inc

 ...NIK Narcotics Identification System tests, and assisting with K-9 unit to complete searches of the facility. Community Correction Monitors will also be required to work closely with local law enforcement agencies including the Allegheny County Jail, Pennsylvania Department... 

Solutus Legal Search

Chief Legal & Compliance Officer, HealthTech (San Francisco) Job at Solutus Legal Search

 ...company in San Francisco is seeking a General Counsel and Head of Compliance to lead their legal function. The ideal candidate will have...  ...professionals. This role offers a hybrid working environment, primarily in-office three days a week. Candidates should possess a deep... 

Avanos Medical

Specialty Nutrition Systems, Long-Term Feeding Account Consultant - Oregon / Idaho Job at Avanos Medical

 ...Title:Specialty Nutrition Systems, Long-Term Feeding Account Consultant - Oregon / Idaho \n \n Job Country:United States (US)...  ...\n Markets Responsibilities and Call Points: \n \n Hospitals/Acute Care - Senior Administration, Gastroenterology, Endoscopy...